Vision Mission


To be a bank that is universal, respected and has high market value; a bank that provides extensive, reliable service everywhere in Kingdom of Saudi Arabia and the world at the same quality, and meets the needs of every segment; a bank that sees human resources as its most valuable asset; a bank that continuously makes a difference and creates value in a way that benefits from its deep-rooted past; a bank that promises to be more than a bank at every stage and serves as a model for its competitors.


To be a bank that understands customer’s needs and expectations, thereby offering them the best solutions and value recommendations from the most appropriate channel; a bank that brings to every segment of society a wide range of products and services in the fastest, most effective way through its extensive network of branches and alternative distribution channels; a bank that operates with profitability and productivity at global standards by recognizing its ethical values and social responsibility; a bank that holds customer satisfaction to be more important than anything else.


  • To be a "Morale Bank" that derives satisfaction and happiness from working with its customers,
  • To provide universal service at the same high level of quality everywhere in the world,
  • To ensure the optimization of sectoral distribution in the portfolio of the corporate customer,
  • To proactively manage credit quality through more effective credit processes,
  • To ensure effective business and expenditure management.
  • To obtain a rapid increase in the share of foreign trade transactions sector,
  • To provide global level value to customers,
  • To more effectively integrate with the international financial structure,